About this site

What this site is

Eleven questions about how your brand writes, answered in your browser, and a folder of files at the end. Eleven is only the basics: carry on and there are thirty-six in all, though you can stop after any round and still get every file. ChatGPT, Claude, Gemini, Copilot, Cursor and the Vale style checker each read a different format, and the download holds every one of them.

There is no account and no email gate. The questions are answered on your device and the files are built there, so in the ordinary case your answers never reach us. That is a matter of how it is built rather than a promise about our conduct.

The one exception is the share link. Choose to make one and your answers do go to our server, so that the link has something to open, and they are deleted twenty-four hours later. We do not read them and have no use for them. Make no link and nothing leaves the browser.

Who publishes it

Best Served Cold, a company that builds whatever it thinks is worth building. Comparison and review sites are part of it, alongside plain explanations of UK politics, a published set of software craft tenets, and single-purpose tools like this one. There is no subject holding them together, only our own interest in the problem.

This tool is the part of that estate with nothing to sell. There is no paid tier, no upsell, and no enquiry form waiting at the end of the questionnaire.

How these pages are written

Every article cites the sources it argues from, and each source carries the date it was last checked. Where a vendor's own documentation settles a question, that documentation is what gets quoted rather than somebody's summary of it. If a source has changed since the date beside it, the page is wrong and we would like to hear about it.

No model is called anywhere in this product. Nothing is generated when you load a page, nothing is generated from your answers on our side, and the site publishes no adherence measurements of its own, because we have not run the experiments that would justify them.

The engineering rules the site is built to are published too: fifty tenets across nine pillars at prickles.org, under a Creative Commons licence.

How this is paid for

Two ways, and neither of them is you. The pages carry advertising served by Google, which is what covers the cost of running the site.

The banner at the foot of every page is ours rather than a network's. It points at whichever of the company's own projects we are pushing at the time, which is Img Genius as this is written. It is a plain picture served from this site, with no ad network behind it and nothing measuring you when it loads.

Nothing you type is sold, because nothing you type reaches us. Page views are counted, and the notice at the foot turns that off in one click. The privacy page has the whole of it, including which cookies the advertising sets.

Telling us we got it wrong

Every page carries a report control at its foot. It sends the address of the page and whatever you type, and nothing else. Corrections to a sourced claim are the most useful thing you can send, especially where a vendor has changed a published limit since we last checked it.

The other sites we publish

Seven sites, this one included. They share a method rather than a subject: publish the workings, date the sources, and say plainly what the thing will not do.

• Best Served Cold . The company behind all of them.
• The VPN Advisor . VPN comparisons.
• Passebo . Password manager reviews.
• Img Genius . Reviews of AI image generators.
• Prickles . The software craft tenets this site is built to.
• Get Unspun . Plain explanations of UK politics.
• Wellwood Media . Digital support for small businesses.